Design, branding, & strategy tips
Insights, inspiration, and practical guidance to help small businesses and nonprofits build brands that connect and thrive — and stay sane doing it.
Do Small Businesses Really Need SEO? Why Most Don’t (Yet)
Wondering if your small business really needs SEO? In most cases, not yet. DIve into why early SEO isn’t the best investment, what foundational steps to take first (like clarifying your message and improving your website), and how to know when SEO will actually help your business grow.
AI Can Write Your Website Copy — Here’s Why a Human Copywriter Does It Better
AI can draft website copy quickly, but speed isn’t the same as connection. A human copywriter listens, asks questions, and uncovers the story behind your business. While AI writes for algorithms, a copywriter writes for people, blending strategy, emotion, and clarity to create content that resonates and builds trust.
How Small Business Owners Can Improve Their DIY Website
You built your website yourself—but is it really working for your business? A DIY site can look good but still miss opportunities to connect with customers. Learn how a professional review can make your site clearer, more engaging, and more effective.
What Is a Brand Coach? A Guide for Small Business Owners
Discover what a brand coach is, how brand coaching works, and why small business owners need StoryBrand coaching for clarity and growth.
No Website? Here’s What You’re Missing as a Real Estate Agent
Real estate agents: missing a website means lost leads and trust. Discover why a professional online presence is your 24/7 business asset.
How to Design a Life-Giving Morning Routine
Your mornings matter. The tone you set before your first email or client call shapes everything that follows. Your energy, mindset, and clarity ripple into how you lead, serve, create, and respond. So how do you design a life-giving morning routine that sticks?
Culture That Cares: What Your Small Business Really Needs to Thrive
Learn how a caring culture helps your small business thrive with wellbeing pillars that empower teams: career, social, financial, community, and physical.
How Much Should You Pay for a Small Business Website?
Wondering how much to spend on a small business website? Explore budget-friendly options—from DIY builders to agency designs—and learn what fits your needs and budget.
Don’t Look Now But Your AI Copy is Showing
Is your AI-generated copy lacking authenticity? Learn how to spot telltale signs like repetitive phrases, missing personality, and absence of personal stories—and discover how to make your content more human and engaging.
The Secret Weapon Every Small Business Website Needs
Unlock the secret weapon every small business website needs: a compelling homepage that converts visitors into customers. Learn how to make an irresistible first impression with clear messaging, strong calls to action, and seamless navigation.
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