Support for your small business

We care about small businesses and the people who run them. Feel equipped, resourced, and challenged to grow a healthy business and stay healthy doing it.

No Website? Here’s What You’re Missing as a Real Estate Agent
Heidi Zwart Heidi Zwart

No Website? Here’s What You’re Missing as a Real Estate Agent

In today’s competitive real estate market, your online presence isn’t optional — it’s the front door to your business. Buyers and sellers aren’t just driving by open houses anymore; they’re scrolling, searching, and researching online before they ever call an agent. And your generic, agency-assigned business profile “website” is underwhelming — at best.

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How to Design a Life-Giving Morning Routine
Heidi Zwart Heidi Zwart

How to Design a Life-Giving Morning Routine

Your mornings matter. The tone you set before your first email or client call shapes everything that follows. Your energy, mindset, and clarity ripple into how you lead, serve, create, and respond. So how do you design a life-giving morning routine that sticks?

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How Much Should You Pay for a Small Business Website?
Heidi Zwart Heidi Zwart

How Much Should You Pay for a Small Business Website?

One of the top questions most small business owners have is how much to budget for their website. The options can be overwhelming. DIY might look appealing… until you try it. Agencies seem like the answer… until your jaw drops at the high price tag. Let’s take a peek at how much you should really pay for a small business website in 2025.

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Don’t Look Now But Your AI Copy is Showing
Heidi Zwart Heidi Zwart

Don’t Look Now But Your AI Copy is Showing

The speed at which technology is changing the way we communicate is startling. Small and solo business owners alike need fast and effective communication tools, but there is threat of driving people away without relationship driven communication. Regardless of the platform, there are telltale signs you are using AI to write your copy. Have you noticed them yet?

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The Secret Weapon Every Small Business Website Needs
Heidi Zwart Heidi Zwart

The Secret Weapon Every Small Business Website Needs

Ever wonder how small businesses can compete in a sea of competition? A great looking website helps, but visual impact is not the most important thing you need to stand out online. The secret weapon to an effective website is found in the power of story.

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5 Reasons Every New Business Needs a Professional Website
Heidi Zwart Heidi Zwart

5 Reasons Every New Business Needs a Professional Website

Every business, regardless of size, needs a professional website. But it’s especially critical for new businesses that need to establish a brand and make a great first impression online. While it’s tempting to DIY your site (and maybe you already have), here are 5 reasons every new business needs a professional website.

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Squarespace vs WordPress:  A Head to Head Comparison
Heidi Zwart Heidi Zwart

Squarespace vs WordPress: A Head to Head Comparison

Part 2 of our series on which website platform is best pits two of the most popular sites against each other —Squarespace or WordPress. Each platform has their pros and cons, so let’s look at a few of them.

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Healthy Brands Need Healthy People
Heidi Zwart Heidi Zwart

Healthy Brands Need Healthy People

Mission-driven work is exhilarating and exhausting. It’s common to wear multiple hats, play many roles, and work long hours. Burnout is lurking. So, how do you build a healthy organization and brand without burnout become a part of your story? Your resilience is in your strengths.

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