Design, branding, & strategy tips

Insights, inspiration, and practical guidance to help small businesses and nonprofits build brands that connect and thrive — and stay sane doing it.

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Do Small Businesses Really Need SEO? Why Most Don’t (Yet)
Heidi Zwart Heidi Zwart

Do Small Businesses Really Need SEO? Why Most Don’t (Yet)

Wondering if your small business really needs SEO? In most cases, not yet. DIve into why early SEO isn’t the best investment, what foundational steps to take first (like clarifying your message and improving your website), and how to know when SEO will actually help your business grow.

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How Small Business Owners Can Improve Their DIY Website
Heidi Zwart Heidi Zwart

How Small Business Owners Can Improve Their DIY Website

You built your website yourself—but is it really working for your business? A DIY site can look good but still miss opportunities to connect with customers. Learn how a professional review can make your site clearer, more engaging, and more effective.

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How to Design a Life-Giving Morning Routine
Heidi Zwart Heidi Zwart

How to Design a Life-Giving Morning Routine

Your mornings matter. The tone you set before your first email or client call shapes everything that follows. Your energy, mindset, and clarity ripple into how you lead, serve, create, and respond. So how do you design a life-giving morning routine that sticks?

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Don’t Look Now But Your AI Copy is Showing
Heidi Zwart Heidi Zwart

Don’t Look Now But Your AI Copy is Showing

Is your AI-generated copy lacking authenticity? Learn how to spot telltale signs like repetitive phrases, missing personality, and absence of personal stories—and discover how to make your content more human and engaging.

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The Secret Weapon Every Small Business Website Needs
Heidi Zwart Heidi Zwart

The Secret Weapon Every Small Business Website Needs

Unlock the secret weapon every small business website needs: a compelling homepage that converts visitors into customers. Learn how to make an irresistible first impression with clear messaging, strong calls to action, and seamless navigation.

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