Design, branding, & strategy tips

Insights, inspiration, and practical guidance to help small businesses and nonprofits build brands that connect and thrive — and stay sane doing it.

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Story-Driven Video: A Better Way to Tell Your Business Story
Heidi Zwart Heidi Zwart

Story-Driven Video: A Better Way to Tell Your Business Story

Most business videos talk at people instead of connecting with them. Story-driven video flips that script: your clients become the hero, and your business is the guide that helps them succeed. Using the StoryBrand framework, get a cinematic videos that starts with empathy, addresses their problem, and shows a solution they respond to.

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Do Small Businesses Really Need SEO? Why Most Don’t (Yet)
Heidi Zwart Heidi Zwart

Do Small Businesses Really Need SEO? Why Most Don’t (Yet)

Wondering if your small business really needs SEO? In most cases, not yet. DIve into why early SEO isn’t the best investment, what foundational steps to take first (like clarifying your message and improving your website), and how to know when SEO will actually help your business grow.

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How Small Business Owners Can Improve Their DIY Website
Heidi Zwart Heidi Zwart

How Small Business Owners Can Improve Their DIY Website

You built your website yourself—but is it really working for your business? A DIY site can look good but still miss opportunities to connect with customers. Learn how a professional review can make your site clearer, more engaging, and more effective.

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How to Design a Life-Giving Morning Routine
Heidi Zwart Heidi Zwart

How to Design a Life-Giving Morning Routine

Your mornings matter. The tone you set before your first email or client call shapes everything that follows. Your energy, mindset, and clarity ripple into how you lead, serve, create, and respond. So how do you design a life-giving morning routine that sticks?

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