Brand Coaching for Small Business Owners

Know what to say, how to say it, & look (and feel) great doing it.

let's build your brand →

➤ BRAND YOUR STRENGTHS

➤ FOCUS YOUR MESSAGE

➤ LOOK GREAT ONLINE

If you’re struggling with branding, you’re not alone.

Like many small business owners, you might…

Struggle to explain what makes you unique
Look good in one place but messy in another
Second-guess every post or email
Waste time and money doing it yourself
Feel like your brand doesn’t reflect your business

Branding doesn’t have to feel so hard. Get the help you need to build a stand out brand.

Brand strategy, copywriting, & web design packages for your small business

Know what to say, how to say it, and look (and feel) great doing it.

Confident Identity

Discover your unique strengths and use them to shape your brand.

Clear Messaging

Get crystal clear, repeatable messaging that invites trust and connection.

Cohesive Design

Deliver a consistent visual presence across your website, social media, and marketing.

let's build your brand →

"Heidi is very skilled at both copy and design, is thoughtful, trustworthy, and timely. I definitely recommend working with her!"

MEREDITH NEUMANN
Scaling Within
"A good looking brand is only the beginning. Heidi listens to understand so that your message gets communicated with clarity. Her creativity, professionalism, and commitment to excellence make her an invaluable resource. I highly recommend her!"

KRISTI ERICKSON
Overflow Enneagam
"Heidi quickly understood how to make the images and design work to communicate my message and tighten up my branding. The website looks great and Heidi was competent, timely and asked great questions to bring out my best."

ANNIE PERDUE-OLSON
Leading Better Together
“Heidi quickly and clearly understood our mission and passion. She poured her heart into creating a website that communicated our story perfectly.”

BONNIE VIDLUND
Covered with Christ
“StoryMatters perfectly captured the spirit of our organization and crafted a polished, invitational, and motivational website. Would highly recommend!”

ASHLEY MOORE
Citizens Against Sex Trafficking (C.A.S.T.)
“Working with Heidi has been a dream – she is responsive, finished all work well before the deadline, and provided several helpful resources to make sure we have the tools we need to keep our new site looking great.”

AMBER KERRIGAN
Advocates for Better Health

Your Simple Plan to Build an Authentic Brand

From discovery to launch, building a brand you’re proud of has never felt so right.

Schedule a Call

Let’s talk about your business brand. Get practical advice you can implement right away.

1.

We Put the Pieces Together

After learning your strengths, we turn them into a clear brand and message, with the option to add an eye-catching website.

2.

Show Up Like a Pro

Feel confident in your brand and business and let the kudos flow — our work together can be our little secret.

3.

let's build your brand →

Build a brand that looks & feels like you.

We know how overwhelming it feels for most small business owners to build a cohesive brand on their own.

StoryMatters harnessses your strengths so you can work smarter, communicate clearly, and show up beautifully online. You get a custom brand you can feel proud to call yours — without the work of doing it yourself.

If you’re struggling to know what to say, how to say it, and look (and feel) great doing it, StoryMatters is the right partner for you.

let's build your brand →

BRAND FOUNDATION

Get a clear understanding of your unique strengths and how to communicate your value confidently.
What’s included:
CliftonStrengths assessment
Core message using StoryBrand framework
Basic visual identity
(logo, colors, fonts)
$2497
get started
BRAND ALIGNMENT

Consistently communicate your value and connect with clients authentically with a professional website.

What’s included:
Everything in Brand Foundation
Single-page website
Full copywriting for website
Imagery to match brand
$4997
get started
BRAND AUTHORITY

Invest in a fully cohesive brand that helps you stand out and attract more clients.
What’s included:
Everything in Brand Transformation
4-page website w/ full copywriting
Script & 1-minute promo video
Professional headshots and brand photos
Marketing material design
$7,497
get started

FAQ’s about brand coaching & design with StoryMatters

We work with small business service providers. Some of our best fit clients are:
We love being a part of new businesses just getting started. So if that’s you, let’s get you started on the right foot! Schedule a call →
StoryMatters founder, Heidi Zwart, is a Certified CliftonStrengths Coach. Formerly known as StrengthFinder, the CliftonStrengths assessment highlights your natural talents.
Knowing your strengths helps you:
- Work smarter
- Focus on what you do best
- Preserve your energy
- Build a sustainable brand you love
- Communicate confidently
- Find great partners when needed
We’ll use your Top 5 Strengths Report if you have it — or we’ll give you a code to take it online if you’ve never taken it.

**please do not take it again if you’ve taken it in the past. Results are consistent over time. Ask if you have questions.
Everything we do starts with the wellbeing of the small business owner in mind. We start with people — not marketing.
To operate a successful business for the long-haul, every small business owner needs to manage their energy.
Knowing your strengths:
- Helps you make better decisions and solve problems
- Makes it 3x as likely you’ll have a better quality of life
- Allows you to do more of what you do best every day
- Returns a 29% higher profit
- Improves your overall wellbeing
Once we know how you are naturally wired, we work together to build the brand around you — so you work smarter, preserve energy, and have more confidence and clarity.

The visual design of your brand complements your strengths — aligning everything from your website to your social media presence.
The human brain understands story structure. A well told story connects to our head and heart. That’s exactly what we want your brand to do.
StoryBrand is proven marketing framework developed by Donald Miller that helps businesses clarify their message by using principles of storytelling to connect with their audience.
The core ideas are:
- The customer is the hero of their story
- The business is the guide
- The guide provides a solution
- Every solution blends both empathy and authority
- Guide provides an easy plan to take the next step
It’s highly recommend it. It’s not optional in today’s digital world — especially as AI continues to do it’s thing.

Small business websites don’t have to be big. A well designed 1-4 page site is generally enough to build credibility and trust.
Learn more about our custom web design packages here if you don’t need branding.
Squarespace is easily the best website platform for small businesses.
The visual design is beautiful and it’s easy for small business owners to self-edit once the site is built.
If you have a site on another platform or on an older version of Squarespace, we’d be happy to upgrade, refresh, or redesign your site from scratch.
See which of our perfectly-sized website packages is a fit for your business.
Plan on about 30 days from start to finish, but this can vary depending on the services you choose.
It might look something like this:
1. Take the CliftonStrengths Assessment. We’ll give you a code to take it for free online — allow 60 minutes to complete the assessment with full focus. (if you have already have your Top 5 Report, you can skip this step)
2. Schedule A Coaching Call. We’ll talk about your results — and capture the key take-aways that fit your work style and brand.
3. Reserve Your Design Day. If we’re building a website, we’ll do it in as little as one day. (if you’re not building a site, we’ll skip this step).
Ala carte options might include:
- Website copywriting only
- Stand alone CliftonStrengths coaching session
- Audit of your current branding and alignment across platforms