Stop second-guessing your creative work.

Get a professional review of your website, writing, or branding. A second set of eyes for creative freelancers and small businesses who want to DIY their marketing — and feel like a pro doing it.

Start with a no obligation review of your design or writing and get practical advice you can apply today!

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You’ve worked hard on your website, writing, or branding. But when you step back, doubt creeps in:

  • Will this connect with my audience?

  • Does it look and feel consistent?

  • Am I too close to see what’s missing?

  • Are my friends and family giving me honest feedback?

  • Do I need a second opinion?

What if you could stop the spinning and feel more confident in your creative work — today?

Creative work can leave you in a tail spin.

Design & write with confidence.
Take us for a spin to stop yours.

Add a creative pro to your team to get the unbiased, professional opinion you crave.

(Don’t worry — it can be our little secret.)

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Share Your Work

Send us a link to your website, writing, or rough draft and get video feedback with helpful tips you can use right away.

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Make Revisions

Use our suggestions to make changes yourself or hire us if you want help updating your website, copy, or design.

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Look (& Feel) Like a Pro

Wow your clients or team with standout design and writing — and stop the spinning and second-guessing.

  • "Heidi has a gift with words and a keen eye when it comes to design, but most importantly, I think her greatest value is her integrity. This was demonstrated in our collaboration and in her commitments to the work and my timeframe."

    KRISTI ERICKSON
    Overflow Enneagam

  • "Heidi is very skilled at both copy and design, is thoughtful, trustworthy, and timely. I definitely recommend working with her!"

    MEREDITH NEUMANN
    Scaling Within

  • "Heidi quickly understood how to make the images and design work to communicate my message and tighten up my branding. The website looks great and Heidi was competent, timely and asked great questions to bring out my best."

    ANNIE PERDUE-OLSON
    Leading Better Together

  • “Heidi quickly and clearly understood our mission and passion. She poured her heart into creating a website that communicated our story perfectly.”

    BONNIE VIDLUND
    Covered with Christ

  • “StoryMatters perfectly captured the spirit of our organization and crafted a polished, invitational, and motivational website. Would highly recommend!”

    ASHLEY MOORE
    Citizens Against Sex Trafficking (C.A.S.T.)

  • “Working with Heidi has been a dream – she is responsive, finished all work well before the deadline, and provided several helpful resources to make sure we have the tools we need to keep our new site looking great.”

    AMBER KERRIGAN
    Advocates for Better Health

The struggle is so real… and so personal.

When you’re producing creative work, second-guessing is second nature. Writing and designing is soooo personal and soooo vulnerable.

Sometimes you’re too close to your work and you really, really crave a second opinion — especially when your reputation (next client, next sale, next opportunity) depends on quality work.

Maybe you’ve turned to friends and family for feedback, but discovered they don’t have the expertise to give you critical feedback.

Spinning in circles is the pits — we’re here to put an end to it.

StoryMatters gives you the professional opinion you crave when you need it most. You get unbiased feedback and decide what you do next — ignore it or use it. It’s 100% up to you and we’re okay with that!

If you want to stop second-guessing and feel more confident in your design or writing, getting a second opinion from StoryMatters is the right decision.

Who we serve.

  • Soloprenuers: real estate agents, financial planners, coaches, consultants, and others

  • Small business owners: service-based businesses without a marketing team

  • Nonprofits & ministries: faith-based organizations without a marketing team

  • Solo creatives: freelance web designers, copywriters, or graphic designers

Get an extra pair of eyes on your website, website copy, marketing materials, or graphic design — whether it’s published or in rough draft form.

What you can expect from us.

  • Clarity: An eye-eagle for spotting what’s confusing or overwhelming.

  • Consistency: A perfectionist who makes sure your brand is aligned across all platforms from web to social to emails.

  • Confidence: An experienced creative partner so you feel good about what you’re putting out into the world.

  • Cost-Effectiveness: A financial steward who cares about your bottom line and fair pricing.

  • Connection: A natural relator who provides feedback with your success and best interest in mind.

Get a professional review of your website, copy, or branding.

1. Submit your work → 2. Get a video review → 3. Stop the second-guessing

FAQ’s about working with StoryMatters

  • That’s totally okay! You’re always the final decision-maker and we know creative work is subjective. A review is meant to give you a fresh outside perspective — you can take what serves you and leave the rest!

  • Reviews are about feedback, not full-service design or writing. But if you want hands-on creative help, I can point you toward next steps to working with StoryMatters or recommend trusted partners.

  • Absolutely. Everything you send stays confidential. We treat your creative like we’d want mine to be treated — with care and respect.

    If you decide to use us for your design and creative needs, it can be our little secret, too. 😉

  • Friends and family mean well, but they’re not always objective. A professional review gives you honest, constructive insight from someone who knows what works and why.

  • Yes! We offer one free review to every creative professional or small business owner who needs a second opinion on their work.

    If you want ongoing support beyond the first review, we offer monthly support at a reasonable cost.

  • You can bring anything from your website and social media posts to logos, marketing materials, or blog posts. If it’s something you’re putting out into the world, I can review it.

  • StoryMatters founder, Heidi Zwart, has been a creative and coach for three decades — yep, a long time! Her experience in web design, writing, graphic design, and human behavior make her uniquely suited to give professional feedback with a soft touch.

  • Not at all! Give yourself a high five for asking for feedback!

    Our heart is to give you honest, constructive, and encouraging feedback that helps make your good work even better.

    We know creative work is highly personal and often there’s no right or wrong. Our goal is to help you get more eyes on your work by focusing on best practices for design and writing.

  • Each review will be a 5-minute video explaining what’s working, where you might want to refine, and specific suggestions for improvement. You’ll walk away with actionable next steps, not just vague advice.

  • Turnaround time is usually 1-2 business days, depending on the size of your project.

Stop the tail spin.

If you want to stop second-guessing and feel more confident in your design or writing, getting a second opinion from StoryMatters is the right decision.