You deserve better than a generic brand.

Why settle for being one in a million when you are one of a kind?

Human made Squarespace websites handcrafted for your small business. Words and design that build the trust and connection only people can.

build your one-of-a-kind brand →
build your one-of-a-kind brand →
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✓ Human Words

✓ Human Design

✓ Human Connection

You could let AI build your website.

But there’s a tradeoff. Most people:

  • Don’t trust AI-made anything

  • Avoid brands that use generative AI content

  • Doubt the authenticity of what they see online

  • Disengage when they suspect AI communication

  • ‍See ”polish” as a red flag rather than reassurance

AI shouldn’t undercut people’s trust in your business. Build your brand the better way… the human way.

Human made Squarespace websites handcrafted for your one-of-a-kind small business.

Your brand should feel relational, authentic, and distinctive… just like you.

Outline of a document with lines of text and a pencil, indicating writing or editing.

Human Words

Your story is captured and and translated into words that sound like you, not everyone else.

Real words = deeper trust.

Human Design

Your site design is clear and actionable because it’s built on human psychology, not an algorithm.

More clarity = better engagement.

Human Connection

Your authenticity builds trust and support for your fully human made brand, not a generated one.

Real you = raving fans.

build your one-of-a-kind brand →

“More than half of your audience mentally checks out when they sense a machine wrote what they're reading.” —State of Brand

Everything great starts with people.

Your work is about helping and serving others.

Same here. The people I work with matter to me as much as the work itself. If you’re a relationship-driven business owner who values effective, real communication we might be a great fit.

This collaborative experience is best for:

    • You have the expertise, but your new business identity, offer, and website is still a work in progress.

    • Consultants, coaches, financial professionals, therapists, creatives, and professional service providers.

    • You are ready to move beyond generic words, disconnected pages, and a site that doesn’t reflect your excellence.

    • You value trust, care, responsibility, and integrity, not just speed or trendiness.

    • You want a single, trusted advisor to be central to the design and delivery of your online presence.

build your one-of-a-kind brand →

Don’t hire me if you just need a website.

I could built that, but so can AI.

If you need someone who can read between the lines, organize your ideas, and capture your one-of-kind brand, we should talk.

With three decades of experience, I’ve been writing and designing for a long time. I’ve built a reputation for being professional, responsible, organized, and strategic. But I have a lighter side most people don’t see unless I’m writing… or overly tired… with my family… on vacation.

This complexity makes me human and AI can’t capture that on a website. It can’t to it for you either and you deserve better than to let it do the talking for you.

So if you’d like to add a little human personality back into your brand, I’d love to talk.

You just might see my lighter side. But no promises...

Two women with light hair, one with glasses, sitting at a wooden table, looking at a laptop, with coffee mugs nearby, in a cozy living room with a stone fireplace.

This is my sister and me. No, we’re not twins. Don’t you dare ask who’s older…

You go first. No, you… really.

We can talk about anything you want.
Except the Packers.

Two speech bubbles, one above the other, outlined in brown on a black background.

Tell me about your business.

No prep, pressure, or homework. Just a chance to talk person to person about your work.

1.

Illustration of a notepad with lines of writing and a pen.

See your handcrafted site come to life.

The structure, writing, and design is created just for you, with human thought, empathy, and emotion.

2.

Line drawing of two people giving each other a high five.

Be the business people trust.

Stand out with a human made website that builds more connection, loyalty, and belief in your business.

3.

let's talk person to person →

I’ve built a few websites.

Over 60, but I’ve lost count.

  • Christa Foss Real Estate Homepage Design & Copy

    Christa Foss Real Estate

  • Website homepage for Cashability, a Minnesota-based loan company, featuring illustrations of houses, dollar bills, and a call to action button labeled 'Apply Now'.

    Cashability

  • Overflow Enneagram Coaching's homepage featuring custom design and copy

    Overflow Enneagram

  • Homepage of Lindsey Book's real estate website showing a smiling woman in a white blazer, with sections about confident moving, buying or selling homes, a simple three-step process, and contact info.

    Lindsey Book Real Estate

  • A website homepage for Laurie Healy, focusing on mental health recovery and support. It features a large header with a logo and navigation options, a call to action about breaking stigma, photos of women and a group of diverse people, and sections on recovery coaching, intervention, and workshops, with testimonials and a sign-up form at the bottom.

    Laurie Healy

  • Track, a financial advisors, website design and Storybranded copy

    Track

  • A coaching website for Emily Allen Coaching featuring a serene lakeside scene with a dock extending into the water and mountains in the background, with sections about peace, coaching services, and a smiling woman portrait.

    Emily Allen Coaching

  • KZ Media

Other things you might want to know.

If your question isn’t answered here, check out more answers to your questions on my about page. Or connect with me on a call.

  • You could, but AI doesn’t write. It predicts what comes next. And it has grabbed some words, phrases, and patterns and overuses them. And some ideas it’s stolen from people who worked hard to write them.

    AI copy sounds generic. People sense it. Even if you might not notice, but everyone else will. Words written by a real person just sound more… real.

  • It’s great for generating meeting summaries, recognize patterns, and organizing repetitive work.

    Honestly, I tried using it for writing website copy for a while. But got frustrated very quickly. It took more work to edit it than it did to write it from scratch, even though I trained it in my “voice.”

    My relationship with it is complicated. Some days I love it. Other days I want to punch it in the face.

  • Every website I build is on Squarespace. It’s the easiest site to self-manage once your site is finished.

    I do recommend having a moderate amount of tech skills. You’ll be much happier if you do.

  • The Squarespace help section is very robust and you can find most of what you need to maintain your site there.

    StoryMatters does not currently offer website support after the site is transferred to you. I build it so it’s easy to self-manage.

  • Everything is built on behavior science… the study of why people do what they do. Behavior design is the application of these principles.

    Once you know how people actually (my word, not AI’s) behave, you can design for it. At it’s best, behavior design helps people do what they already want to do. People-centered communication does this exceptionally well.

A person sitting at a desk using a MacBook Air laptop, viewing a webpage titled "Overflow Enneagram Coaching" with the question "Who are you becoming?" on the screen. There is a potted plant in the background, and a smartphone is placed on the desk.

(Me… pretending to work on a website I already finished.)

Not ready to work together?

No problem. When the time is right, you know where to find me.

In the meantime, feel free to subscribe to my LinkedIn Newsletter, Behavior Design in Real Life, to see how everyday moments and human behavior impacts our work, life, and relationships.

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Illustration depicting two people shaking hands, one holding a tablet, with a puzzle piece icon above them, representing real-life behavior design.