Make your clients the hero of their story
Small business story-driven videos that help your clients feel seen, understood, and inspired to act.
People care more about their story — not yours.
No matter how great your business is, most “corporate” videos are ineffective because they:
Talk about themself, not their client
Share too much information
Aren’t empathetic
Don’t connect emotionally
Feel generic, predictable, or boring
Your business video should work for you — not against you.
Professional, story-driven videos that connect with people & grow your business
Audience-first storytelling that engages, connects, and inspires action.
Client-First Message
Your audience will feel seen and understood with a simple, story-based script the human brain is hardwired to follow.
Cinematic Storytelling
More than a talking head video, your video will evoke emotions that resonate with the audience and leave a lasting impression.
Stress-Free Filming
No memorization, technical stress, or creative planning on your part so you can focus on your story, not the camera.
Let’s Get Started
Here’s how easy it is to get a small business storytelling video that helps people feel seen and understood — and inspired to act.
Schedule a Call
Tell us about your business — it’s okay to brag about yourself with us!
1.
Reserve Your Shoot Day
Set aside 2-hrs for us to capture your video in the setting of your choice.
2.
We Plan Your Video
From script to shot selection to lighting design, we’ll take care of the details.
3.
Relax & Have Fun
Enjoy a filming day that feels as easy as a conversation with a friend.
4.
Share Your Story Online
Add your video to your website, social channels, and every other place you want to make a great impression online.
5.
It’s time to tell the right story.
Your business has a story worth sharing — but it’s one that starts with the people you help, not you.
We create professional story-driven videos for small businesses that focus on what matters most: your audience.
Through an empathy building video script, we help you communicate clearly, show your value, and make it easy for customers to say yes.
No fluff. No over-production. Just powerful video content designed to help your business grow.
Your Storytelling Team
Heidi Zwart
Script Writing | Storyboarding
FAQ’s about video storytelling with StoryMatters
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We work with small business service providers. Some of our best fit clients are:
We love being a part of new businesses just getting started. So if that’s you, let’s get you started on the right foot! Schedule a call →
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We use the proven StoryBrand framework to develop a script that immediately resonates with the human brain and helps people feel seen, heard, and understood.
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Most corporate videos look and feel the same — talking heads in front of a camera that lead with “my name is…”
We lead with your client’s story — we identify their problem with an empathetic approach they immediately resonate with.
Our cinematic style starts with showing, not telling, through engaging shots and real life people in action. Business owners love it because there’s no script to memorize or long hours in front of a camera. The short script is read off camera with only one brief “hello” from you during our shoot day! -
Your final video will be one-minute from start to finish. (give or take a second or two!)
Most businesses make the mistake of fire-hosing their clients with too much information — whether on video or their website. A clear, crisp, audience-focused story will connect quickly and deeply.
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The human brain understands story structure. A well told story connects to our head and heart. That’s exactly what we want your brand to do.
StoryBrand is proven marketing framework developed by Donald Miller that helps businesses clarify their message by using principles of storytelling to connect with their audience.
The core ideas are:
The customer is the hero of their story
The business is the guide
The guide provides a solution
Every solution blends both empathy and authority
Guide provides an easy plan to take the next step
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It’s highly recommend it. Video continues to be the content people most engage with — and it’s easy to use over and over again.
Combine it with one of our custom web design packages here if you need a new or refreshed website.
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Expect the process to take about 2-3 weeks from start to finish. We will have a pre-meeting before your shoot day to approve your script and will need a 2-hr window for onsite recording at the location of your choice.
You will have a final one-minute video delivered one week after your shoot.
Make your clients the hero of their story.
If your brand isn’t telling the right story, you’re losing business. Help people feel seen and heard with story-driven video.