Story-Driven Video: A Better Way to Tell Your Business Story

Nov 24

When you meet with a potential new client, you’re anxious to prove you’re worth hiring. It’s natural to want to tell them everything you can do for them and how you can help, because you truly want to and know you can. But what if instead of leading with what you do, you start with acknowledging how they might be feeling?

That’s what story-driven videos do — they lead with empathy and make your client the center of the story.

Most business videos do the opposite. They talk at people.

They open with “Hi, I’m x, here’s what I’ve done, here are our awards.”

They list features.
They overload.
They complicate.

And it’s forgettable.

People want to know you understand their pain, problems, and challenges before they care about your solution. If you don’t start there, you will be ignored.

Story-driven solves for this. It starts with empathy and ends with your solution.

What That Looks Like

The StoryBrand framework is the perfect starting point. By creating videos that make your clients the hero of the story and position your business as the trusted guide who helps them win, you set yourself apart — even if your industry is crowded.

Instead of talking about your services, story-driven videos start with empathy:

What is your client feeling?
What do they want most?
What’s standing in their way?

Only then should you introduce yourself as the one who can lead them to success.

Why This Matters for Your Small Business

You might be wondering: “But I’m already busy. My business is going okay. Do I need video?”

The short answer: yes. Video still captures attention in a way that other formats struggle with. And when your message is clear and audience-centered, you’ll gain new clients and build deeper engagement with your current ones.

Videos are easy to share on your website, social media, and email, which is especially important in a referral-based business. People want to see you before they trust working with you.

See How StoryMatters Puts Story-Driven Video to Work

For one of our client, Christa Foss Real Estate, we turned the importance of “home” into a moving, relatable story. Instead of leading with listings or market stats, the video opens with images of a young family doing life in their home, a desire and experience that instantly connects.

Watch here:

By leading with the universal desire for a place to create memories with your family, and acknowledging the fear of making the wrong choice, Christa’s audience feels understood immediately. The story connects more deeply than if Christa talked about her awards, successes, or experience. Those matter, too… but only after you lead with empathy.

That’s the power of story-driven video. People see themselves in your message and trust you to guide them forward.

Here’s how it can work for you

We make it easy to feel comfortable in front of the camera. Most videos require business owners to memorize only 1-2 sentences — a quick intro to who they are and what they do. That’s it. We do everything else.

Here’s how to get started:

Reserve your shoot day. You choose the location. We’ll spend up to 2 hrs onsite capturing everything we need.
We plan everything. From script to lights, we handle the details so you can show up without the stress.
Capture their hearts. We deliver a 60-90 second video that connects more deeply with the people you serve, and prompts them to take action.

If You’re Wondering…

Q: What types of businesses is this for?
A: Service-providers like coaches, consultants, creatives, financial pros, nonprofits, especially those ready to invest in a timeless, affordable marketing asset.

Q: Why build video on the StoryBrand framework?
A: Because our brains respond to story. The StoryBrand framework says: the customer is the hero; the business is the guide; there’s a clear plan for next steps. That clarity helps people feel seen and take action.

Q: How long until I get results?
A: The actual shoot takes about 2 hours and final video delivered about a week after filming.