Design, branding, & strategy tips

Insights, inspiration, and practical guidance to help small businesses and nonprofits build brands that connect and thrive — and stay sane doing it.

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5 Reasons Every New Business Needs a Professional Website
Heidi Zwart Heidi Zwart

5 Reasons Every New Business Needs a Professional Website

Launching a new business? A professional website is essential. It builds credibility, boosts visibility, strengthens brand identity, and adapts as you grow. Learn why a professional online presence is your business's best first impression.

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Healthy Brands Need Healthy People
Heidi Zwart Heidi Zwart

Healthy Brands Need Healthy People

Discover how prioritizing employee wellbeing fuels brand success. Learn how strengths-based leadership and self-awareness can prevent burnout and enhance productivity.

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Why Nonprofits Need a Great Website
Heidi Zwart Heidi Zwart

Why Nonprofits Need a Great Website

Learn why a professional, user-friendly website is essential for nonprofits. Discover how it enhances credibility, boosts engagement, and drives donations.

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What is Human-Centered Design?
Heidi Zwart Heidi Zwart

What is Human-Centered Design?

Human-centered design puts real people at the heart of problem-solving. Explore its principles to create more effective, user-focused solutions.

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